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SONY CINEMA LENSES
Sony, based in Tokyo, quickly became one of the world’s leading technology inventors, forming the basis of modern digital cinema in the ‘90s. Inheriting Konica Minolta in the 2000s, Sony continues these legacies by delivering high quality lenses for filmmaking. Cine Visuals carries the Sony G Master series, Sony FE C Zooms, and the Sony G Series Power Zooms.
- Full Frame LF/VV | SphericalThe Sony G Master Primes deliver exceptional sharpness, bokeh, and low-light performance for high-end Full Frame cinema and photography embedded with a native E-mount.
- Full Frame LF/VV | SphericalThe Sony G Master Zooms have the same internal glass base as the primes with an E-mount and Full Frame coverage offering premium optical quality, consistent sharpness, and versatility across professional filmmaking and stills.
- Full Frame LF/VV | SphericalThe Sony FE C Zooms are E-mount cinema lenses designed for smooth manual operation, precise focus control, reliable cinematic image consistency, and Full Frame coverage.
- Full Frame LF/VV | SphericalThe Sony G Series Power Zooms are E-mount Full Frame lenses featuring motorized zoom control similar to a mini-servo for smooth, controlled motion in video and broadcast production.
What are Sony Cinema Lenses Known For?
Sony is a leading technology brand based in Tokyo, Japan, known for advanced digital imaging systems used across film and television production. Founded in 1946 by Masaru Ibuka and Akio Morita, the company expanded into entertainment with its 1989 acquisition of Columbia Pictures, helping bridge technology and filmmaking. In 1999, Sony introduced the CineAlta series, marking its entry into high-end digital cinema, while its imaging sensor division grew to power nearly all digital cameras across the industry from Apple and Nikon to Fujifilm and Sony itself with Canon, ARRI, and RED among the few exceptions. The 2006 acquisition of Konica Minolta’s camera and lens division established the foundation of Sony’s modern Alpha system and optical development. Sony is trusted across all levels of production, from solo creators to top-tier cinematographers, with systems ranging from Alpha cameras to the Venice 2 and Konica Minolta’s optical heritage brought to life in lenses like the G Masters. The Sony G Master line of lenses remains a top choice for filmmakers and is available for rental at Cine Visuals.