SONY CINE LENSES

Sony, one of the world’s most influential technology and imaging companies, has built a strong presence in professional cinematography through its high-performance lens and media solutions. The company’s G Master full-frame primes and zooms are celebrated for delivering exceptional sharpness, smooth bokeh, and reliable performance across Sony’s E-mount cameras, making them a popular choice for filmmakers working in both narrative and commercial production. Sony also supports professional workflows with a complete ecosystem of memory cards and readers, including CFexpress Type A, XQD, and AXS media, ensuring high-speed recording, efficient transfers, and secure data management on demanding shoots. With a reputation for innovation, precision, and consistency, Sony has become a trusted choice for cinematographers who require dependable tools that balance optical quality with practical usability.