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Aria CINEMA LENSES
Aria is a boutique cinema lens brand developed by Optica Magnus, focused on reinterpreting high-end optics through intentional character rather than technical perfection. Cine Visuals is one of the only rental houses offering Aria lenses, supported by in-house technicians trained specifically to maintain their unique optical behavior.
- Full Frame LF/VV | AnamorphicThe Impressionism lenses are a large-format 2x anamorphic series derived from ARRI/Zeiss Master Anamorphics, reworked to shift a technically controlled design toward a more expressive rendering. Through optical tuning, they introduce softer contrast, stronger flares, and a more painterly falloff while retaining the mechanical reliability and precision of the original system.
What are Aria Cinema Lenses Known For?
Aria is a cinema lens division operating under Optica Magnus, an optics company with a background in precision engineering and optical solutions. Rather than pursuing clinical perfection, the brand was built around a philosophy of artistic reinterpretation, developing a curated line of optics that combine technical rehousing with intentional optical tuning. This approach reflects a growing demand among cinematographers for lenses with expressive character over technical maximalism. In terms of positioning, Aria sits between traditional rehousing specialists such as Zero Optik and True Lens Services and modification-driven programs like Duclos Lenses or the ARRI DNA lenses program. Optica Magnus and Cine Visuals maintain a close and ongoing collaboration, ensuring these lenses are serviced by technicians with specialized, hands-on expertise in their specific optical character.